Childcare Center Increases Enrollment With Bright, Trust-Building Postcard Campaign

Education / Preschool & Early Childhood Campaign “Parents told us this was the first time they felt confident enough to call — it really worked.”

The Challenge

This early childhood center wanted to fill open slots in their toddler and Pre-K classrooms before the new school year. Local competition had increased, and they needed a way to communicate quality, fun, and safety to new parents — especially first-time enrollees.

The Strategy

They mailed 4,900 postcards to parents of children aged 6 months to 5 years, highlighting “Infant, Toddler, Preschool & Pre-K Programs.” The design used vibrant colors and photos of smiling kids and teachers to build trust and visual appeal. OMNI reach SMB launched a retargeting ad campaign on Google and Facebook using matching visuals and messaging.

The Results

The campaign generated 36 total responses — 29 phone calls and 7 digital form fills. They enrolled 21 full-time children and 5 part-time (afternoons and summer drop-in). Revenue from enrollments totaled $21,300. Ads produced 15,900 impressions and 231 combined clicks.

$21,300 Total Revenue 647% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	9,200	122
Facebook	6,700	109

Learn more about ROI →

Key Takeaways

• Parent trust is earned visually: smiling kids + bright design builds credibility

• OMNI reach SMB allowed full-funnel tracking from ad to call to enrollment

• Campaign outperformed past social-only efforts by more than 3x in lead quality

• Best-performing enrollment effort for this preschool in 2 years

Customer Reviews

“Parents said this was the clearest, most helpful piece they’d received. We filled every classroom!”

— Erica, Director

“This campaign beat our best Facebook ad results in under 10 days. Postcards worked!”

— Ben, Marketing Manager

“The combination of design and offer made people feel confident enough to call. ROI was impressive.”

— Tanya, Founder