Catering Company Books 17 Events With Postcard + QR Code OMNI Campaign
This full-service catering company wanted to grow bookings for weddings, corporate lunches, and holiday events. Despite strong reviews, they lacked brand awareness outside their immediate client base and needed more…
The Challenge
This full-service catering company wanted to grow bookings for weddings, corporate lunches, and holiday events. Despite strong reviews, they lacked brand awareness outside their immediate client base and needed more top-of-funnel visibility with planners and event hosts.
The Strategy
They mailed 4,900 postcards with the bold headline “Make Your Next Event Unforgettable” and emphasized weddings, custom menus, and on-site staff. A QR code linked to a booking calendar and sample menus. OMNI reach SMB launched identical Facebook and Google ads targeting affluent neighborhoods and event professionals. All engagement was tracked through OMNI.
The Results
The campaign produced 36 total responses — 27 tracked calls and 9 QR bookings. The client secured 17 full-service catering jobs, totaling $22,400 in new revenue. OMNI ads generated 16,000+ impressions and 230+ clicks.
$22,400 Total Revenue 686% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 9,100 | 121 | |
| 6,900 | 109 |
Key Takeaways
QR code-to-booking funnel boosted form conversion by 40% over landing pages
OMNI ads retargeted high-intent users who didn’t convert the first time
Card design and photography helped build instant trust with planners and brides
ROI outperformed third-party event listing platforms and social-only promos
Customer Reviews
“We booked 17 events in just under three weeks — this campaign filled our fall calendar.”— Melissa, Event Coordinator
“The QR code made it seamless. Most people scanned it at their desk and booked within minutes.”— Jonathan, Client
“We’ve tried postcards before, but OMNI gave us the tools to track everything in one dashboard.”— Riya, Marketing Director