Car Dealership Sells 18 Vehicles with Direct Mail + Ad Retargeting

Automotive / Car Dealership Campaign Case Study “We had buyers walking in with the postcard in hand. Best traffic we’ve had all month.” 0 Postcards Mailed $0 Total Revenue From financed vehicles sold in 30 days 0 Calls Tracked 0 Total Responses Learn more about OMNI Reach → 0 Facebook Ad Displays 0 Clicks 0 Google Ad Displays 0 Clicks

The Challenge

This family-owned dealership was running aggressive web ads, but conversions were falling short. Despite offering great deals on both new and used vehicles, they struggled to generate qualified foot traffic to their lot. They needed a campaign that would spark action from buyers — especially those with financing challenges.

The Strategy

The team launched an OMNI reach SMB campaign with 6,800 postcards mailed to local residents. The messaging focused on “Perfect Car” and “Unbeatable Deals,” reinforced with a $500 discount incentive. Cards were mailed the same week retargeting ads launched across Facebook and Google, helping them build local visibility fast.

The Results

The postcard campaign produced 45 total responses, 36 from phone calls tracked directly through the number printed on the card. The dealership sold 18 vehicles (10 used and 8 new), generating $147,000 in gross sales within 30 days. Google and Facebook ads contributed over 260 clicks and 20,000+ impressions.

$147,000 Total Revenue 584% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	11,200	143
Facebook	8,800	119

Learn more about ROI →

Key Takeaways

• Incentives and clean, bold messaging outperform overly complicated offers

• Mail + digital combo generated faster walk-ins than paid search alone

• OMNI reach SMB allowed full tracking across all touchpoints

• Revenue generated in one month was 5x the campaign cost

Customer Reviews

“The walk-ins started day one. Our finance manager closed 5 new loans in the first week alone.”“The first week alone, we got 11 calls. This brought in real people ready to spend.”

— Jason, Finance Manager

“This was by far the easiest campaign to set up — and we got calls that actually turned into sales.”

— Sarah, Sales Director

“The postcard and ads looked amazing, and it worked even better. We’re using this every quarter now.”

— Lamar, Marketing Coordinator