Car Accident Law Firm Adds $610K in Claims with Postcard + Ad Combo
A personal injury law firm wanted to reach auto accident victims who needed representation for medical compensation, insurance negotiation , and litigation . Their goal was to build immediate trust and drive calls…
The Challenge
A personal injury law firm wanted to reach auto accident victims who needed representation for medical compensation, insurance negotiation, and litigation. Their goal was to build immediate trust and drive calls for free consultations using a “You Don’t Pay Unless We Win” model.
The Strategy
The firm mailed 4,900 postcards with a striking headline: “Been in a Car Accident? We Work for Victims.” It paired this with bold visuals — a gavel and a damaged vehicle — and a clear CTA. The card highlighted their contingency model and included a free consultation. OMNI REACH’s AI segmentation targeted recent movers, ER visit zip codes, and high-traffic accident areas. Paid digital ads on Facebook and Google repeated the “You Don’t Pay Unless We Win” promise.
The Results
The campaign generated 57 total responses — 44 tracked calls and 13 QR scans to a consultation form. The firm signed 38 new cases, projected to bring in over $610,000 in settlements. The Google/Facebook ads delivered 15,900+ impressions and 289 clicks.
$610,000 Projected Case Value 18,000% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,700 | 151 | |
| 7,200 | 138 |
Key Takeaways
Clear value-driven messaging performed well with recent accident victims
OMNI REACH’s AI audience modeling helped identify high-intent claimants
“No Fee Unless We Win” & free consult created high-response urgency
Highest case volume in 6 months attributed to this integrated campaign
Customer Reviews
“This campaign brought in serious cases. We saw steady, qualified leads from start to finish — and the messaging was spot-on.”— Casey, Partner
“People were responding directly to the line ‘You Don’t Pay Unless We Win.’ It built instant trust and got the phone ringing.”— Renee, Marketing Coordinator
“After my accident, I wasn’t sure who to trust. I got this in the mail and liked how clear it was. I called, and they handled everything fast.”— Tina, Client