Campaign Generates $45K in Contracts from “Protect Your Investment” Postcard

Pest Control / Whole-Home Protection Plan “We booked larger homes and higher-tier contracts than usual — all from this campaign.”

The Challenge

A premium pest control provider wanted to grow their higher-tier contract base — targeting homeowners with valuable properties at risk of infestations. Digital ads were drawing attention, but not converting serious long-term clients.

The Strategy

OMNI reach launched a postcard campaign aimed at homeowners in upscale neighborhoods using home value filters, pest-prone regions, and household data. The card showed real threats (termites, rodents, cockroaches) and featured a QR code for a “free private offer” on year-round coverage. Facebook and Google ads ran in sync with the same visuals and urgency-driven messaging.

The Results

The team mailed 9,100 postcards and received 78 QR inquiries. Out of those, 56 new contracts were signed, generating $45,000 in value with recurring revenue streams. The campaign achieved 964% ROI, and customer service teams reported stronger lead quality across the board.

$45,000 New Contract Value 964% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	7,200	167
Facebook	7,800	184

Learn more about ROI →

Key Takeaways

• Visually strong messaging helped validate pricing for long-term coverage

• AI targeting isolated homes with both need and budget to act

• QR and digital ads increased trust and fast-tracked conversions

• Upscale neighborhoods responded better to prevention language than discount-driven promos

Customer Reviews

“These weren’t small jobs — they were full-service contracts. Best quality campaign we’ve run.”

— Dee, Service Manager

“The ‘protect your investment’ message really connected. People saw the value and signed.”

— Carlos, Sales Director

“We generated our best month of contract growth in years — and the ROI speaks for itself.”

— Jessica, Marketing Director