Auto Shop Drives $19K in Revenue with Free 24 Point Inspection Postcard
This general auto repair shop needed to drive new business for diagnostic inspections and entry-level services that would turn into higher-ticket jobs. They had relied on walk-ins and referrals but wanted more…
The Challenge
This general auto repair shop needed to drive new business for diagnostic inspections and entry-level services that would turn into higher-ticket jobs. They had relied on walk-ins and referrals but wanted more predictable, trackable campaigns to keep their bays full.
The Strategy
They mailed 4,700 postcards advertising a “FREE 24 Point Inspection” — a gateway service leading to engine, suspension, or brake work. The headline emphasized honesty, affordability, and “all makes/all models” to appeal to a wide customer base. OMNI reach SMB handled synchronized Google and Facebook retargeting ads.
The Results
The campaign brought in 30 total responses — 23 by tracked phone call. They completed 20 inspections and upsold 14 of those into paid services. Total revenue reached $19,100 in 4 weeks. The digital ads generated 15,100 impressions and 200 clicks.
$19,100 Total Revenue 634% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,700 | 106 | |
| 6,400 | 94 |
Key Takeaways
Free inspections drive conversion when backed by trust-focused messaging
OMNI reach SMB allowed for seamless campaign management and ROI tracking
This campaign delivered the highest response rate of their past 6 promotions
Shop reported a 38% increase in new customers during the campaign period
Customer Reviews
“This brought in new customers who trusted us enough to stay. The inspection made a perfect intro offer.”— Luis, Service Manager
“The upsell rate was strong. Most of these folks hadn’t seen a shop in over a year — OMNI brought them back.”— Kylie, Marketing Director
“Clear ROI tracking, consistent calls, and strong ad performance. One of our best-performing campaigns.”— Jake, Operations Manager