Assisted Living Facility Fills 19 New Rooms with OmniReach Direct Mail + AI Ads

Senior Living / Care Facility Campaign “Families told us they kept the postcard on the fridge — OmniReach made it personal and powerful.” 0 Postcards Mailed 0 Total Revenue New residential contracts (avg. $4,200/mo) 0 Rooms Occupied 0 Return on Investment Learn more about OMNI Reach → 0 Facebook Ad Displays 0 Clicks 0 Google Ad Displays 0 Clicks

The Challenge

A regional assisted living community was preparing to open new suites and needed to fill them before the end of Q2. Their online ads weren’t converting, and word-of-mouth had slowed. They needed a trust-building campaign that would resonate emotionally with families.

The Strategy

OMNI REACH deployed a postcard campaign with a compassionate, family-centered message and imagery. Using AI, the platform targeted nearby adult children and caregivers who recently searched or engaged with senior care content. Postcards included a QR code for private tours and offers. Simultaneously, Google and Facebook ads displayed matching creative for brand consistency and retargeting.

The Results

The community mailed 4,800 postcards and successfully filled 19 new residential rooms, totaling over $79,800 in new revenue. The ROI reached 605%. Click-throughs from digital ads topped 1,400 — largely from adult daughters and caregivers in nearby ZIP codes. The omnichannel approach established trust and captured interest at the right moment.

$79,800 Total Revenue 605% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Facebook	33,000	897
Google	24,700	545

Learn more about ROI →

Key Takeaways

• OMNI REACH used AI to pinpoint adult caregivers actively searching for senior care

• Postcards generated trust while digital ads kept the facility top-of-mind

• QR codes made it easy to schedule private tours directly from phones

• The campaign surpassed all previous outreach efforts

Customer Reviews

“Our phones rang with people who said, ‘I got your postcard and it felt right.’ That matters.”

— Elaine, Community Relations Director

“The QR code made things so simple. Families scheduled directly after seeing the ad.”

— Michelle, Marketing Coordinator

“It was our most effective campaign to date — a perfect mix of warm messaging and smart targeting.”

— Thomas, Executive Director