AMP One Books $73K in Upgrades with “Outdated Panel” Campaign

Home Services / Electrical Panel Upgrade Campaign “Customers didn’t know they had a problem — until the postcard gave them a solution.”

The Challenge

AMP One needed to educate homeowners about the risks of outdated electrical panels — and generate bookings for high-ticket upgrade services. Despite growing demand for EV chargers and smart home tech, most leads weren’t aware their panels were underpowered or non-compliant.

The Strategy

OMNI reach created a bold, solution-driven postcard: “Outdated Panel? Upgrade for Power & Peace of Mind.” Messaging highlighted capacity, safety, and code compliance. Targeting focused on mid- to upper-income homes built pre-2000. The card included a QR code to schedule an assessment, while Facebook and Google ads reinforced urgency and credibility with the same visual theme.

The Results

6,800 postcards mailed → 64 QR scans → 27 panel upgrades booked.
The campaign generated $73,000 in revenue and achieved a 1,143% ROI. Most homeowners also added surge protection or panel-integrated EV hookups.

$73,000 Revenue from Upgrades 1,143% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	7,100	167
Facebook	6,400	141

Learn more about ROI →

Key Takeaways

• Educational framing drove response from unaware but high-need homeowners

• AI targeting pinpointed homes with outdated panels

• QR funnel reduced friction and increased appointment rates

• Strong ROI from premium, safety-driven service positioning

Customer Reviews

“We didn’t just get leads — we got real bookings. The postcard explained our value instantly.”

— Natalie, Electrical Specialist

“Most customers had no idea they were running maxed-out panels. The campaign opened their eyes.”

— Carlos, Service Team Lead

“The QR made it easy. We had more bookings in a week than we used to get in a month.”

— Amara, Client Scheduler