$980K in Closed Sales from “Stop Renting” Campaign Variant
A local brokerage needed to connect with renters who had good income but weren’t confident about qualifying for a mortgage. Their online ads were getting clicks but no serious follow-through. They needed a way to…
The Challenge
A local brokerage needed to connect with renters who had good income but weren’t confident about qualifying for a mortgage. Their online ads were getting clicks but no serious follow-through. They needed a way to spark confidence and turn that into consultations.
The Strategy
OMNI reach launched a direct mail campaign that plainly stated the value: “Own your home for less than rent.” Using AI targeting, postcards were delivered to renters in neighborhoods where mortgage costs were actually lower than average rent. A bold headline, clear layout, and QR code funneled recipients to a fast consultation page. Coordinated digital ads helped maintain top-of-mind visibility across devices.
The Results
9,700 postcards were mailed and produced 61 QR responses. Of those, 10 families closed on homes, totaling $980,000 in sales volume. The campaign returned 1,109% ROI, and most leads were ready to move forward within 30 days of contact.
$980,000 Closed Sales Volume 1,109% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 9,400 | 203 | |
| 8,900 | 219 |
Key Takeaways
Cost comparison (“own for less than rent”) was the most powerful motivator
AI targeting ensured households received real, achievable offers
QR-to-consultation form helped agents avoid chasing cold leads
High response rates + qualified buyers = efficient closings
Customer Reviews
“Every time this card drops, we get real appointments. This was our best performing postcard ever.”— Veronica, Realtor
“Renters weren’t just curious — they were committed. OMNI reach nailed the targeting.”— Jamir, Realtor
“We saw a surge in real consultations, not just traffic. The QR path is super effective.”— Helen, Realtor