95 Patients Enroll After Care Management Postcard Outreach
Suncrest Medical wanted to improve health outcomes for patients managing multiple medications and chronic conditions. Their goal: increase participation in their care management program by reaching disengaged or…
The Challenge
Suncrest Medical wanted to improve health outcomes for patients managing multiple medications and chronic conditions. Their goal: increase participation in their care management program by reaching disengaged or unaware patients with a personal, supportive message.
The Strategy
OMNI reach SMB created a compassionate postcard campaign promoting “Ongoing Support for Better Health, Every Day.” The card highlighted check-ins, medication help, and a dedicated care coordinator. A QR code made enrollment simple. AI-powered targeting focused on older adults with high prescription volumes, recent hospitalizations, or chronic illness indicators. Facebook and Google ads provided digital reinforcement, encouraging follow-up from caregivers and family as well.
The Results
From 7,600 postcards, Suncrest enrolled 95 patients and generated $62,700 in revenue via CMS reimbursements and additional services. With 124 QR scans and hundreds of ad views, the campaign delivered a 1,473% ROI and improved patient engagement long-term.
$62,700 Program Revenue 1,473% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 9,400 | 109 | |
| 8,300 | 97 |
Key Takeaways
Messaging focused on reassurance and trust, not just features
AI targeting reached ideal candidates for chronic care coordination
QR codes lowered enrollment barriers for seniors and caregivers
The campaign exceeded expectations in patient retention and follow-up care rates
Customer Reviews
“This was the first campaign that really spoke to our high-risk patients. It made a complicated program feel human.”— Laine, Physician
“We enrolled more patients in one month than the last two quarters combined. The postcard did the explaining for us.”— Jessica, Nurse
“Smart, targeted, and simple. It reached the right people and helped them take action.”— Carlos, Care Coordinator