91 Customers Booked from “$35 Mosquito Spray” Postcard Campaign

Mosquito Control / Residential + Commercial Spray Promo “We heard it all week — ‘Saw the card, couldn’t sleep, booked right away.’”

The Challenge

A local pest control company wanted to fill their seasonal calendar quickly — targeting homeowners and businesses that hadn’t yet committed to mosquito treatment. Prior digital campaigns brought visibility, but not enough urgency to convert new customers fast.

The Strategy

OMNI reach created a high-impact postcard campaign with humor, urgency, and pricing up front: “$35 a spray”. The mailer targeted neighborhoods based on mosquito density data, home size, income, and past lawn care activity. A QR code led directly to a private offer page with seasonal package discounts. Matching Google and Facebook ads followed up with recipients daily to maintain pressure and brand trust.

The Results

From 9,400 postcards mailed, the campaign generated 109 QR responses and 91 new customers, totaling $30,280 in revenue. The company hit its seasonal route goal two weeks ahead of schedule and gained dozens of recurring plan customers. ROI landed at 843%.

$30,280 Revenue from Bookings 843% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	8,500	208
Facebook	7,800	193

Learn more about ROI →

Key Takeaways

• Upfront pricing + humor made this campaign stand out and convert fast

• OMNI reach’s AI filtered homes likely to need treatment, not just awareness

• QR redemption created instant, trackable conversions with high close rate

• Resulted in strong early-season revenue and recurring customer base

Customer Reviews

“This card was a conversation starter. We booked almost every QR scan we received.”

— Aaron, Owner

“We’ve tested ads for years — this campaign got the phones ringing like nothing else.”

— Maria, Marketing Director

“It was clear, funny, and effective. Customers knew what to expect, and they responded fast.”

— Gina, Operations Manager