72 Emergency Calls Booked from 24/7 Plumbing Campaign

Plumbing / Emergency Repair Postcard “People scanned the QR and called within minutes — it was a real-time conversion channel.”

The Challenge

A plumbing and water heater repair company needed a faster way to generate emergency service calls. Despite good local visibility, their online ads weren’t converting quickly enough — and too many urgent leads were going to competitors.

The Strategy

OMNI reach launched a high-intensity emergency response campaign using bold direct mail paired with retargeted digital ads. The postcard used aggressive red tones, real-service icons, and urgent messaging: “Burst Pipe? Don’t Wait!” QR codes led straight to a “Need Help Now?” mobile booking form. Facebook and Google ads mirrored the urgency and appeared within hours of the postcard landing.

The Results

Out of 7,800 postcards, the campaign drove 95 QR responses and 72 emergency jobs, resulting in $61,200 in revenue from pipe repairs, drain clearing, and water heater installations. ROI reached 992%, and several customers upgraded to long-term service plans.

$61,200 Emergency Service Revenue 992% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	6,300	172
Facebook	7,100	186

Learn more about ROI →

Key Takeaways

• 24/7 positioning built instant trust during high-stress moments

• OMNI reach’s timing and audience filters prioritized urgent homeowners

• The QR booking system made it easy to get help with one tap

• The campaign improved both call volume and same-day job rate

Customer Reviews

“We literally watched leads come in as soon as the cards hit. It turned urgency into conversions.”

— Monica, Service Coordinator

“Every QR scan came from someone with a real issue — this wasn’t window shopping.”

— Tyrell, Operations Manager

“We finally cracked emergency response. OMNI reach gave us the speed and focus we needed.”

— Jessie, Emergency Response Lead