68 New Customers Added with GreenGuard Welcome Campaign
GreenGuard Pest & Lawn needed to introduce their backyard mosquito and tick services to newly relocated families. Their website and organic traffic weren’t reaching people early enough — most prospects signed with…
The Challenge
GreenGuard Pest & Lawn needed to introduce their backyard mosquito and tick services to newly relocated families. Their website and organic traffic weren’t reaching people early enough — most prospects signed with national providers before GreenGuard was even considered.
The Strategy
OMNI reach launched a “Welcome to the Neighborhood” campaign targeting verified new movers within 30 days of property transfer. The postcard offered $30 off the first treatment and featured a smiling technician to reinforce trust. AI targeting ensured mail only went to homes with yards, pets, or outdoor amenities. QR codes linked directly to a special scheduling form, while Facebook and Google ads reinforced the offer across screens.
The Results
Out of 8,900 postcards mailed, GreenGuard recorded 94 QR scans and 68 converted customers. The campaign generated $32,840 in revenue, with most clients purchasing recurring seasonal plans. The ROI exceeded 880%, and the client’s team was fully booked within 10 days.
$32,840 Campaign Revenue 887% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 6,700 | 183 | |
| 7,300 | 201 |
Key Takeaways
Targeting new movers captured customers before competitors arrived
Friendly visuals and a no-pressure offer encouraged immediate action
QR booking simplified sign-ups and reduced call volume
Campaign quickly built a recurring revenue base and client trust
Customer Reviews
“We’ve never seen leads convert this fast. The postcard gave us instant traction with new families.”— Brittany, Pest Control Manager
“The families felt like they already knew us. They kept saying, ‘We loved the card!’”— Derrick, Regional Director
“We used OMNI reach to target the right yards — and it worked. This campaign filled our routes before summer even started.”— Allie, Marketing Lead