42 Rental Homes Signed from “We Treat Your Property Like Home” Campaign
A regional property management firm wanted to grow their book of single-family rentals, but faced stiff competition and a saturated market. Many rental property owners were either DIYing or already locked into…
The Challenge
A regional property management firm wanted to grow their book of single-family rentals, but faced stiff competition and a saturated market. Many rental property owners were either DIYing or already locked into contracts with national firms.
The Strategy
OMNI reach developed a direct mail and digital campaign that emphasized care, trust, and local expertise. The headline — “We Treat Your Property Like Home” — resonated with absentee landlords and hands-off owners. The postcard offered a free rental income estimate via QR code. Targeting focused on non-owner-occupied homes, recently inherited properties, and recent investor purchases. Facebook and Google ads ran concurrently with matching visuals and language.
The Results
Out of 7,300 postcards, the firm received 68 QR scans and converted 42 into annual management agreements. With maintenance, tenant placement, and leasing fees, total annualized revenue reached $88,200. The campaign achieved a 1,128% ROI and helped the company shift from project-based work to predictable recurring revenue.
$88,200 Annual Contract Value 1,128% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 6,200 | 139 | |
| 6,900 | 154 |
Key Takeaways
Owner-first messaging worked better than price-based promos
OMNI reach identified rental owners likely to need full-service care
The QR path reduced lead friction and improved estimate conversion
Campaign filled a full-time property manager’s roster in under 5 weeks
Customer Reviews
“These weren’t just curious leads — they were serious owners with real need for help.”— Kelsey, New Homeowner
“We loved that we didn’t have to convince people. The card did the work upfront.”— Leo, Recent Buyer
“We signed more new owners in one month than we did in all of last quarter.”— Janelle, First-Time Homebuyer