$4.1M in Mortgages Rescued from New Round of Refinance Outreach
A regional mortgage company needed to connect with at-risk homeowners who were behind on payments or facing foreclosure. Their biggest issue wasn’t outreach — it was urgency. Most leads weren’t acting until it was…
The Challenge
A regional mortgage company needed to connect with at-risk homeowners who were behind on payments or facing foreclosure. Their biggest issue wasn’t outreach — it was urgency. Most leads weren’t acting until it was too late.
The Strategy
OMNI reach created a bold, solution-oriented direct mail campaign aimed at homeowners with mid- to high-value mortgages and visible distress signals (missed payments, equity taps, property listings). The postcard offered a free refinance consultation and featured a prominent “Stay in Your Home” message. QR codes led to a 2-step form that pre-screened applicants for refi eligibility. Google and Facebook ads matched the look and timing of the postcard to build immediate trust and visibility across all platforms.
The Results
12,700 postcards mailed → 93 QR code consults → 47 successful refinance closings.
The campaign rescued $4.1 million in mortgage value and delivered an ROI of 1,374%. In multiple cases, homeowners credited the campaign with giving them a path to stay.
Digital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 9,200 | 232 | |
| 10,300 | 254 |
Key Takeaways
“Save your home” messaging created urgency and response
AI filters ensured only viable candidates received mail
Multi-channel exposure built credibility and fast engagement
QR process sped up conversion while reducing pressure on phone teams
Customer Reviews
“This one campaign saved dozens of clients — and helped us build real relationships that turned into long-term business.”— Julia, Bridge Home Solutions
“The direct mail hit exactly the people who needed help. Our closing team was swamped — in a good way.”— Malik, First Anchor Lending
“We didn’t just generate leads — we prevented foreclosures. OMNI reach helped us deliver a real impact.”— Nina, StaySure Mortgage Group