37 New Families Enroll from “Grow With Us” Postcard Campaign
A preschool and early childhood center needed to fill several open spots across its infant, toddler, and pre-K programs . While word-of-mouth was steady, the center lacked a consistent enrollment pipeline and…
The Challenge
A preschool and early childhood center needed to fill several open spots across its infant, toddler, and pre-K programs. While word-of-mouth was steady, the center lacked a consistent enrollment pipeline and struggled to reach families new to the area.
The Strategy
OMNI reach launched a family-friendly postcard inviting parents to join a nurturing environment. The message — “Let Your Child Grow With Us” — positioned the center as a long-term solution for early education. A QR code led to a streamlined inquiry form, and Google and Facebook ads highlighted outdoor play spaces, happy kids, and small-group instruction.
The Results
From 8,200 postcards mailed, the campaign generated 89 QR code scans and 37 new family enrollments, generating $214,600 in annualized revenue. The campaign yielded a 988% ROI, and 10 families enrolled multiple children.
$214,600 Revenue from New Enrollments 988% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,600 | 177 | |
| 7,200 | 158 |
Key Takeaways
A strong emotional message connected deeply with local families
QR scan rates were highest among parents with infants and toddlers
Targeting recent movers produced 2x higher conversion than generic ZIP outreach
Visuals showing play and peer connection built trust quickly
Customer Reviews
“We received the postcard right after we moved. It felt welcoming — and when we visited, we knew this was the place.”— Natalie Chung Parent of two, enrolled in toddler and pre-K programs
“The message really stood out. We scanned the code and were touring the next day.”—James Wilder Dad of 3-year-old twin girls
“It felt personal. The QR made it easy, and the staff made us feel at home from the start.”—Michelle Lopez Mom of infant enrolled in 6-month program