36 Properties Signed from “Turn Your Getaway into Guaranteed Income” Campaign
StayFlow wanted to scale its vacation rental portfolio by targeting second-homeowners who weren’t actively managing or monetizing their properties. Many had considered Airbnb but didn’t want to deal with the hassle…
The Challenge
StayFlow wanted to scale its vacation rental portfolio by targeting second-homeowners who weren’t actively managing or monetizing their properties. Many had considered Airbnb but didn’t want to deal with the hassle of guests, cleanings, or pricing.
The Strategy
OMNI reach created a postcard campaign designed to convert homeowners into hands-free hosts. The message promised “guaranteed income” without the stress. A clean visual of a rental-ready oceanfront condo and a prominent QR code directed users to a private portal where they could view how StayFlow managed bookings and guests. Digital ads were launched in tandem, and AI targeting prioritized high-net-worth homeowners in vacation destinations.
The Results
From 7,900 postcards, StayFlow received 54 QR scan leads and signed 36 new properties into full-service management contracts. With an average of $3,850 in fees per property annually, the campaign generated $138,600 in annualized revenue and an ROI of 1,162%.
$138,600 Annualized Booking Revenue 1,162% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 5,900 | 138 | |
| 6,700 | 147 |
Key Takeaways
Messaging emphasized freedom from hassle, not just passive income
OMNI reach identified properties with high booking potential
The QR lead funnel converted without requiring a sales call first
The campaign helped StayFlow scale its seasonal inventory quickly
Customer Reviews
“These weren’t tire-kickers — they were property owners ready to act. The card delivered qualified leads.”— Danielle, Portfolio Manager
“Most clients told us, ‘I’ve been thinking about this for months.’ The card was the nudge.”— Leo, Acquisitions Lead
“We landed more new properties in this one drop than from six weeks of PPC. The targeting was perfect.”— Heather, Operations Director