24/7 Asphalt Crew Books 27 Jobs With Emergency Repair Postcard & OMNI Campaign
This estate planning firm wanted to increase awareness of their services and reach responsible adults preparing for future asset protection. Their website traffic was consistent, but lead-to-call conversion was low.…
24/7 Asphalt Crew Books 27 Jobs With Emergency Repair Postcard & OMNI Reach Campaign
“The postcard looked urgent and professional — customers saved it and called as soon as they needed us.”
The Challenge
This estate planning firm wanted to increase awareness of their services and reach responsible adults preparing for future asset protection. Their website traffic was consistent, but lead-to-call conversion was low. They needed a new way to build trust and generate phone consultations.
The Strategy
They mailed 4,600 full-color postcards with the headline “Seal the Deal – Protect Your Asphalt Today!” and a big 24/7 call-to-action. The postcard included a QR code, scannable offer, and clear visual of cracked pavement. OMNI reach SMB launched Google and Facebook ads using the same message and tracked all calls, form fills, and QR code activity.
The Results
The campaign generated 36 total responses — 29 tracked calls and 7 QR conversions. The company completed 27 estimates and closed 22 jobs, totaling $21,600 in revenue. Digital ads delivered 16,200 impressions and 243 total clicks.
$21,600 Total Revenue 658% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 9,300 | 126 | |
| 6,900 | 117 |
Key Takeaways
24/7 availability and urgency-based copy boosted response from home and commercial leads
OMNI reach SMB allowed seamless visibility into every click, call, and job won
Postcard retention was strong — several calls came in 2–3 weeks after delivery
Client is planning to rerun same layout for seasonal re-coating campaigns
Customer Reviews
“We were getting fewer calls through digital ads, so this campaign was a game changer. The phones were ringing within days.”— Brent, Owner
“We didn’t expect to get this many responses. The postcard really stood out and the QR code helped drive traffic to our quote form.”— Julie, Marketing Manager
“This is the most trackable and effective marketing we’ve used. The reporting alone made it worth doing again.— Mike, Operations Director