15% OFF Service Offer Drives In 34 New Appointments in 2 Weeks

Automotive / Auto Repair Postcard Campaign

15% OFF Service Offer Drives 34 New Appointments in 2 Weeks

“We had a steady stream of people bringing in the card. It paid for itself within the first few days.”

The Challenge

An independent repair shop needed to increase inbound calls and appointments during a normally slow season. Despite a loyal customer base, they struggled to reach new drivers with repair needs and had no prior tracking in place.

The Strategy

They launched a postcard + digital ad campaign using OMNI reach SMB, sending 6,000 cards to high-income households within 8 miles. The postcard clearly offered 15% off parts and labor, and ads on Google and Facebook replicated the same imagery, fonts, and message.

The Results

The campaign generated 34 responses — 26 of which came via phone — and produced over $24,000 in new service revenue in less than three weeks. Most customers mentioned the postcard directly, while digital ads delivered over 17,000 impressions and 242 clicks.

$24,100 Total Revenue 677% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	9,600	129
Facebook	7,700	113

Learn more about ROI →

Key Takeaways

• A simple, clean percentage-off offer converts better than multi-tiered service pricing

• OMNI reach SMB keeps all marketing touchpoints visually consistent and measurable

• Offline tracking and online clicks together showed campaign success clearly

• The business now plans to repeat this exact offer quarterly

Customer Reviews

“This is the only campaign where I’ve had people show up holding the postcard. It flat-out worked.”

— Vanessa, Owner

“We didn’t expect this much traffic that quickly. Between Google and the postcard, we had 3 calls a day on average.”

— Marcus, Service Manager

“The design was super clean. Tracking every response made our ROI completely transparent.”

— Emily, Marketing Director