142 Emergency Calls Booked from “Lights Out?” Direct Mail Blitz
A licensed electrical company needed to increase emergency bookings after hours and on weekends. Word-of-mouth referrals weren’t cutting it for urgent jobs, and online ads weren’t converting fast enough to justify spend.
The Challenge
A licensed electrical company needed to increase emergency bookings after hours and on weekends. Word-of-mouth referrals weren’t cutting it for urgent jobs, and online ads weren’t converting fast enough to justify spend.
The Strategy
OMNI reach launched a high-urgency postcard campaign with the headline “Lights Out? We’re On Our Way.” Targeting homeowners with older panels and frequent weather-related outages, the campaign featured icons for 24/7 service, QR code response, and licensed techs. Google and Facebook ads mirrored the urgency, sending users to a mobile-friendly form to request immediate help.
The Results
The company mailed 9,600 postcards and booked 142 emergency calls, generating $78,320 in revenue and achieving a 1,032% ROI. The postcard became the #1 lead source for weekend and after-hours service calls, and helped fill slow weekday evenings too.
$78,320 Emergency Service Revenue 1,032% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 9,100 | 207 | |
| 8,100 | 224 |
Key Takeaways
Clear, action-based headline triggered urgency and calls
QR code helped streamline response and capture qualified jobs
Google + Facebook ads increased trust and visibility in high-risk neighborhoods
Campaign built long-term loyalty from fast-turn, first-time customers
Customer Reviews
“This postcard didn’t just get our phone ringing — it packed our schedule every night it stormed.”— Luis, Owner
“The QR code made it easy. Clients were filling it out mid-outage and expecting a callback. We delivered.”— Vanessa, Marketing Manager
“It connected us with real emergencies. We’re turning these one-offs into repeat customers.”— Steve, Operations Director