129 Installs Booked from “Charge at Home” Postcard Campaign
A residential EV installation company wanted to increase bookings among new Tesla and EV owners. Their previous efforts with Yelp ads and paid search were expensive and inconsistent, often producing tire-kickers…
The Challenge
A residential EV installation company wanted to increase bookings among new Tesla and EV owners. Their previous efforts with Yelp ads and paid search were expensive and inconsistent, often producing tire-kickers instead of buyers.
The Strategy
OMNI reach launched a clean, modern direct mail campaign targeting households with recent EV purchases or charging station interest. The postcard offered fast, certified installs and featured a technician at work — building trust. The offer included a QR code for instant scheduling and was reinforced by synchronized Facebook and Google ads showcasing system compatibility (Tesla, Rivian, Ford) and local 5-star reviews.
The Results
Out of 11,200 postcards mailed, the campaign brought in 181 QR scans and completed 129 installations. Total revenue reached $158,750, with a 948% ROI. The campaign booked out the installer calendar within three weeks and expanded into commercial contracts.
$158,750 Revenue Generated 948% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,400 | 194 | |
| 9,700 | 232 |
Key Takeaways
Messaging focused on trust, speed, and compatibility — not just price
QR booking simplified the path from curiosity to conversion
OMNI reach’s AI targeting locked in high-EV-density zip codes
Follow-up ads kept the offer top of mind during decision cycles
Customer Reviews
“We were full by the second week. The cards built trust — people were ready to book.”— Brent, Owner
“This campaign outperformed our Google ads by 3X. The QR code funnel was smooth and simple.”— Laura, Marketing Director
“Clients said the postcard felt clean and clear. We booked 20+ Tesla jobs from it alone.”— Dev, Operations Manager