120 Clients Enrolled in Rehab After First Step Recovery Campaign
A rehab center specializing in long-term recovery needed a way to reach adults struggling with addiction. While they had some inbound inquiries, their digital-only campaigns weren’t converting at the rate needed to…
The Challenge
A rehab center specializing in long-term recovery needed a way to reach adults struggling with addiction. While they had some inbound inquiries, their digital-only campaigns weren’t converting at the rate needed to fill their recovery programs.
The Strategy
OMNI reach launched a compassionate, action-driven postcard campaign with the message: “Your First Step to Recovery.” The postcard targeted individuals facing financial or emotional stress, including those with recent histories of addiction. The postcard featured the clinic’s 24-hour hotline and a QR code for immediate access to the next steps. The same message was reinforced with Google and Facebook ads to ensure that prospects remained engaged after receiving the card.
The Results
The clinic mailed 11,500 postcards, resulting in 145 QR code scans and 120 new clients enrolled in recovery programs. The total revenue generated from those clients was $80,000, delivering a 1,025% ROI. The campaign proved effective in filling up the clinic’s intake capacity with motivated clients ready to start their recovery journey.
$80,000 Revenue from New Clients 1,025% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 10,800 | 220 | |
| 9,500 | 215 |
Key Takeaways
Compassionate messaging that resonated with those ready to make a change
QR code funnel streamlined the path for immediate help
AI targeting ensured the campaign reached individuals with high conversion potential
Multi-channel reinforcement helped boost visibility and build trust quickly
Customer Reviews
“This campaign was a lifeline for so many. The leads were ready to take action, and the QR funnel helped us respond quickly.”— Evelyn, Medical Director
“It was a game-changer. People reached out almost immediately and committed to treatment — we hadn’t seen such a quick response in years.”— Ricky, Admissions Coordinator
“OMNI reach hit the right audience at the right time. Our intake grew steadily, and we’ve been able to work with many clients long-term.”— Amy, Intake Manager